…that get liked, shared, linked to, or go viral…giving yet another reason why it is so important to keep producing new content. Even if you don’t have a topic at the ready…even when you’re at a total loss as to what you should discuss…
Put on your thinking cap, take a few minutes and come up with something. Once you do that, then just start writing. It doesn’t have to be a masterpiece – it just needs to be something from you that is new.
The reason that this effort is so significant is that it helps to establish and maintain a routine. The more you produce new content, the more prolific you will become, and the easier it will be to continually feed the beast. The beast being your affiliate marketing business.
Google loves updated sites. When you continually add new content on a routine basis, this tells Google that yours is a site it should check regularly. This ensures that new content gets ranked quickly, which is obviously a huge plus – especially when your site is new and you’re looking to establish inroads to the top of the SERPs.
If your content is really good, then adding new and fresh stuff on the regular will help you immensely. The more ‘active’ you are with your content production, the more value Google will place on your site overall; however, this will not be the case if your content is thin, scraped from another site, or of little interest to users.
Emphasize quality over quantity, but try and stick to a routine
As part of my affiliate marketing goal, I am committing myself to contribute 7 posts per week until I reach day 365 of my WA Challenge. For me to reach my goal, is it really going to be necessary to post daily? Probably not, but it will help to ensure that I attain my goal.
It’s definitely a bit of work, but to me it’s cheap insurance. Plus…in the end, it makes me a better blogger.
There will be plenty of times when I’ll have a highly relevant and targeted content agenda laid out. I love those posts because I can almost see the rankings before they materialize, but more often than not, those posts are epic in scope and take a long time to produce.
Yet, there have been times when I’ve added new articles for the sake of routine, not expecting them to gain any authority. I simply add these posts so that…my home page stays fresh, regular visitors know I care about them, and to demonstrate my commitment to the site.
It’s just so happened that a few times these ‘filler’ posts have been linked from high-authority sites – sending a massive influx of traffic my way, so you just never know…
Your audience will decide what’s good
Just as Kyle often stresses…don’t worry so much about your content, and trying to get it absolutely perfect, because it’s your visitors who will ultimately determine its value.
As long as it’s genuine, you just never know…You may be surprised by some spontaneous post that you never thought would garner any attention.
Most important, however, is the idea that you keep producing. The more you write, the better you will become, and the easier it will be for you to stick with it.
My life has been extremely stressful and demanding this past week, for a multitude of reasons, and it would be very easy to convince myself that relaxation or sleep is more important than a silly blog post. Yet, because I’m remaining steadfast in my dedication to this project, and because I know the value in continually adding new freshness to the site, I find it easy to sit down and bang out this post.
I highly doubt it will set Reddit on fire, but I know someone, somewhere will enjoy reading it someday.
Fight the resistance and commit yourself to the content and the value of said content. It doesn’t have to be perfect, but maintaining an updated site is an easy way to make you stand out. A routine will make you look very professional, your visitors will love you for it and so will Google!
And just as with any sort of fitness routine or weight loss program, the more you stick with it – the easier it becomes.
All for now… 🙂